Although on the books, marketing is an expense, it’s really not when you stop and think about it. What do you need to do to generate sales? You have to let people know what you do and what you can offer them. It’s called marketing.
So when times are tough, why would you stop using your main resource outside of referrals to get more money in the company? With that in mind, forget what your accountant labels marketing as, you have to treat it as an investment.
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